Before andika, I ran content for a 12-person marketing team, and our biggest recurring problem wasn't writer's block — it was consistency. Everyone had their own voice, our style guide was 40 pages nobody read past page 3, and I was quietly rewriting a third of what came through my inbox just to keep things sounding like one brand.

I tried the generic AI writing tools available at the time, but they all had the same issue: they wrote in their voice, not ours. Every draft still needed a pass to sound like us again.

andika started as an internal tool to solve exactly that problem; teach the AI our voice instead of asking it to invent one. Once a few other teams heard about it and asked to try it, it became obvious this wasn't just our problem to solve.